wake me up WHEN I’M FAMOUS

LEVERAGE PARTNERS TO GROW WITHOUT THE GRIND Every year, millions of people type “marketing strategies,” “marketing tips,” and “how to grow a business” into Google, hoping for that magical solution. You know the drill—hit enter, and you’re flooded with the same old advice: run digital ads, post on social, crank out some SEO-optimized blogs. All great, but does it really move the needle? For most business owners, the answer is a resounding *meh*. It’s not enough. So, what’s missing? Let me introduce you to the idea that could change everything—partnerships. There’s no magic button—just start listening.

Listen on:

Episodes

Monday Oct 07, 2024

02 The Hidden Goldmine: How the Right Partners Can Unlock Massive Growth

Monday Oct 07, 2024

Alright, let’s dive into the treasure chest of business growth and my favorite topic: partnerships.

Truth of the matter is…If you’re not leveraging the right connections, you’re leaving a lot of potential on the table.

Why does partnering work so well? It’s all about the network effect. Here’s the scoop: when you get a few key partners on board, they don’t just spread the word to their immediate circle—they amplify your reach exponentially. Imagine you’re a founder with a startup. You tell 5 people about it, and now 5 people know. But if you tell 5 partners, each of them tells 5 people, and suddenly, 25 folks are in the loop. That’s not just addition; that’s exponential growth. It’s a classic example of how network theory in marketing leverages social proof and access to your target market to create a ripple effect.

Let’s dig in a little more to the network effect.

Imagine you’re at a party, and you’re talking to a few people about this amazing new product you just discovered. Now, those people are intrigued and share it with their friends. Then those friends share it with their friends, and so on. Before you know it, your little chat has turned into a full-blown viral sensation.

Saturday Oct 05, 2024

01 Starting from Zero: How to Build a Powerful Partner Program from Scratch

Saturday Oct 05, 2024

When I hop on a Zoom call with founders, their go-to-market plan is often a familiar refrain: “We’re going to run ads.” Oof. Running ads is a tactic, not a strategy. It's like using a flashy new tool without a blueprint—sure, it might get you some attention, but it’s not going to build a solid foundation for your business. What really makes the wheels turn? Alliances. Smart partnerships are the key to driving profits without the ad spend. Let’s dive into why partnerships beat ads, and how to build a killer partner program from scratch.

Fill Your Pipeline with Buyers,

Not Busywork

Stop wasting time on content no one sees, chasing trends that fade, and praying for leads that never come. Partnerships cut through the noise, giving you instant access to an audience that already trusts the source. That means warm leads, real credibility, and growth that actually works.

Why grind when you can win?

Let’s jump on a call to see if we are a fit.